How to Understand Your Website Traffic Sources (Plus, 18 Tips to Increase Website Traffic)

Where there’s traffic, there’s hope. Because every visit is a chance for something good to happen. That’s why increasing website traffic is the first goal of most digital marketing strategies. It’s the equivalent of traditional marketing’s goal of brand awareness. If we’re going to spend all this time, energy (and maybe money) to generate traffic,

Read More

Inaccurate Google Analytics Traffic Sources

It’s very clever. Google Analytics combines Javascript with cookies to track all kinds of data about visitors. You don’t need to install anything on your server, and they don’t need to look at your log files. It’s brilliant, but it has its issues. Here are 21 ways in which Google Analytics is inaccurate. Let’s start

Read More

Find Bugs Using Google Analytics

Finding opportunities. That’s what Analytics is all about, right? Find what’s working and then double down on that approach. But you can also use Google Analytics to see if there are bugs, if anything is missing, if anything is broken. It’s a super fast way to audit your website. You can often find big problems

Read More