Googled by yourself currently? Just take a minute. Open up a new tab. Lookup for by yourself. This is your private Search engine optimisation. Do you like what you see? If you’d like that lookup benefits web page to glimpse a bit improved, this article is for you. This specific breakdown demonstrates how to make
The road to relevance is long. But it starts with this simple first step: we declare our mission. This little bit of text is our content marketing mission statement and it’s the foundation of our content strategy. This is where we’ll take our stand. This is the cornerstone of our content strategy. It states what
A year of flux. Some businesses are busier than ever. Others are basically shut down. It’s going to be a very uneven recovery. The digital marketers we know are mostly very busy. But is that true across the board? We have some questions: Has the pandemic impacted job opportunities for marketers? What about salaries and
Not all of your visitors are on the hunt to make an immediate purchase. Catering the right content marketing collateral, especially at the bottom, is critical to land sales. You might have a huge collection of top funnel content, webinars, and other audience-builders. But what about content to turn your visitors into customers? As a visitor learns
I’m a big fan of little links. Internal links are the underrated workhorse of SEO and UX. They’re easy to make, easy to manage …and easy to overlook. But not today. This post is a guide to a powerhouse internal linking strategy. We’ll review three types of internal links that make a huge difference in
The 80-20 Rule states that 80% of the results come from 20% of the causes. A small number of actions get big results. Big in content marketing, it’s more like 90-10. Every glimpse into every Google Analytics account shows this clearly. The top-performing articles drive most of the impact, both on the traffic side and
‘Show, don’t tell’ is not just a term in entertainment—it’s fundamental to written content marketing and advertising and exemplified in infographic details visualizations. As the earth moves progressively online, visuals have turn out to be the important to partaking audiences—especially as brains course of action photographs 60,000 periods a lot quicker than textual content. But, why
Welcome to the 7th Annual Blogging Survey. Years ago, we set out to get some basic questions about blogging. It’s grown into a long-term project that tracks trends in the changing world of content marketing. Each year, we ask 1000+ bloggers about their content and their process. Then we make a giant pile of charts.
You wrote it years ago. It did well at the time. People liked it …they clicked and opened, commented and shared. But your readers moved on. And you never looked back. Maybe it’s time to revisit that old blog post, update it and promote it again. Updating old blog posts has been one of the
SEO is one of the best — if not the best — sources of organic traffic your business can get. In fact, around 84,898 Google searches are made every second, bringing plenty of opportunities for businesses like yours to get organic traffic on their website. This is why almost every business wants to tackle SEO.