The 80-20 Rule states that 80% of the results come from 20% of the causes. A small number of actions get big results. Big in content marketing, it’s more like 90-10. Every glimpse into every Google Analytics account shows this clearly. The top-performing articles drive most of the impact, both on the traffic side and
‘Show, don’t tell’ is not just a term in entertainment—it’s fundamental to written content marketing and advertising and exemplified in infographic details visualizations. As the earth moves progressively online, visuals have turn out to be the important to partaking audiences—especially as brains course of action photographs 60,000 periods a lot quicker than textual content. But, why
Welcome to the 7th Annual Blogging Survey. Years ago, we set out to get some basic questions about blogging. It’s grown into a long-term project that tracks trends in the changing world of content marketing. Each year, we ask 1000+ bloggers about their content and their process. Then we make a giant pile of charts.
You wrote it years ago. It did well at the time. People liked it …they clicked and opened, commented and shared. But your readers moved on. And you never looked back. Maybe it’s time to revisit that old blog post, update it and promote it again. Updating old blog posts has been one of the
SEO is one of the best — if not the best — sources of organic traffic your business can get. In fact, around 84,898 Google searches are made every second, bringing plenty of opportunities for businesses like yours to get organic traffic on their website. This is why almost every business wants to tackle SEO.
There are so many ways to approach B2B content marketing. So many goals. So many audiences. So many channels. So many formats. It’s no wonder that content strategies vary widely. Today we are breaking down three real-world B2B content strategy examples. These are actual marketing programs built by real companies, fighting in the content arena.
Googled your company lately? Probably not. When do you, you’re searching for a “branded keyphrase.” Marketers and SEOs usually ignore these phrases. Why? Because they assume that they rank #1 and there’s nothing to gain. Or they just never look up what branded phrases their audience is using. But it’s crazy to ignore the people
When concepts get tough, content gets visual. Marketing diagrams are a fast way to explain complicated topics and tricky ideas. Nothing makes a muddy post clear like a good visual. So for this post, we’re stacking up the best charts and diagrams from 10+ years of articles. Here are 55 diagrams and charts that explain
What is an e mail address of an suitable client value to you? It is not a stretch to presume the response is: a whole lot. In accordance to a Litmus study, the ordinary return on investment decision of e mail internet marketing is 38:1. Your e mail listing is treasured, and e mail addresses
Our unique articles strategy was uncomplicated: combine a blog with a e-newsletter. Post an report, ship an e mail and keep prime of head with our viewers. Issues have modified because 2007, but the thought of combining channels is still at the heart of the most successful articles procedures. Smart marketers combine influencers and Search