Western Digital Changes Its Reported Drive Speeds to Reflect Reality

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Western Electronic has produced some modifications to how it makes its WD Red Plus challenging push loved ones soon after having warmth for its conclusion to mislabel its challenging push speeds earlier this calendar year. At the time, personal customers executed some rather clever acoustic evaluation to verify that the challenging drives Western Electronic claimed have been 5400 RPM drives have been basically 7200 RPM drives.

Western Electronic protested that this labeling was great, simply because “5400 RPM class” is not the very same as “5400 RPM”, but it ignored the fact that 5400 RPM and 7200 RPM drives usually have different electric power and thermal needs, and that goods built explicitly for 5400 RPM goods might have difficulties with 7200 RPM drives. The concept that speaking honestly about its goods is the very best way to cultivate and preserve client belief doesn’t surface to have occurred to any individual, possibly.

The firm has now announced that it will retire certain WD Red Plus product numbers and start new kinds to exchange them. Nothing is shifting about the drives themselves Western Electronic is just remaining sincere about the fact that these are 7200 RPM drives instead of 5400 RPM drives. Heise.de stories that the new product numbers are:

8 TByte: WD80EFBX (-68AZZN0) instead of WD80EFAX (-68KNBN0)
10 TByte: WD101EFBX (-68B0AN0) instead of WD101EFAX (-68LDBN0)
12 Tbytes: WD120EFBX (-68B0EN0) instead of WD120EFAX (-68UNTN0)
14 TByte: WD140EFGX (-68B0GN0) instead of WD140EFFX (-68VBXN0)

Heisse stories that WD has also up-to-date its WD Red Professional merchandise sheet to read “7200 RPM” instead of “7200 RPM class.”


The actual WD Red Plus merchandise sheet has not been up-to-date yet, but presumably that’ll take place soon.

Why Did Western Electronic Do This in the Very first Position?

The massive concern it’d be great to have an rationalization for is why on Earth WD did this at all. When Western Electronic released efficiency classes with its Eco-friendly drives, it did so as a way of hiding the fact that they spun at a lot less than 5400 RPM, not to cleverly suggest they had a slower spindle pace than they basically did.

I can consider a state of affairs in which it just grew to become easier for WD to run each and every push at 7200 RPM. Again when the challenging push market was crippled by substantial flooding in 2011, just one of the envisioned results that came correct was the disappearance of lesser SKUs. When organizations changed their destroyed tools, they phased out lesser and more mature goods that had been price-powerful to create so extended as outdated manufacturing facility tools was nevertheless in enjoy. It’s possible WD made the decision to standardize all of its production on 7200 RPM motors — but why not just run the very same motor at a slower pace? Alternately, why not just market that you now ship 7200 RPM drives typical in all merchandise lines as a way of thumbing your nose at the level of competition?

It’s not odd for a firm to promote a ingredient variant that compensates for reduce efficiency in just one class with higher efficiency in yet another, such as compensating for slower spindle speeds with more substantial caches, or clocking a CPU with a lesser L2 at a higher frequency to compensate. But why did Western Electronic go to such lengths — to the point of programming its challenging drives to misreport their own Sensible knowledge — to phony the pace of its challenging drives? Was it seeking to prop up artificial market segmentation simply because it believed margins would drop if it sold primarily 7200 RPM drives?

The chances that people have been hurt by this misrepresentation are tiny, but WD has yet to make clear its wondering.

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