The 80-20 Rule states that 80% of the results come from 20% of the causes. A small number of actions get big results. Big in content marketing, it’s more like 90-10. Every glimpse into every Google Analytics account shows this clearly. The top-performing articles drive most of the impact, both on the traffic side and
Category: Digital Strategy
Welcome to the 7th Annual Blogging Survey. Years ago, we set out to get some basic questions about blogging. It’s grown into a long-term project that tracks trends in the changing world of content marketing. Each year, we ask 1000+ bloggers about their content and their process. Then we make a giant pile of charts.
If you are confused as to whether you should conduct multivariate testing or split testing on your emails, web pages, popups, and opt-in forms, you are not alone. When starting out, many marketers struggle to understand the difference between these two types of conversion optimization tests. Much of the advice online tells you to perform
What is the purpose of your website in one word? Answer. From your visitor’s perspective, this is why your website exists. They have a question. The website’s job is to answer. The navigation, the headers, the content, it’s all there to help them get to the answer. One common place to answer common questions? The
Your promoting workforce is in charge of tons of unique responsibilities. From scheduling to execution to measurement, preserving occupied creatives on observe is no tiny feat. You’re also under force to get the maximum return from your promoting financial investment. So, you employ the service of top rated talent and meticulously program your strategy to
There are so many ways to approach B2B content marketing. So many goals. So many audiences. So many channels. So many formats. It’s no wonder that content strategies vary widely. Today we are breaking down three real-world B2B content strategy examples. These are actual marketing programs built by real companies, fighting in the content arena.
For most firms, using YouTube to enhance their access sounds intimidating. On the other hand, with the correct strategy, it’s achievable to use this popular system to maximize web-site website traffic and deliver extra prospects and revenue. With about 50 million online video creators on YouTube, it’s secure to say that any small business that
Our unique articles strategy was uncomplicated: combine a blog with a e-newsletter. Post an report, ship an e mail and keep prime of head with our viewers. Issues have modified because 2007, but the thought of combining channels is still at the heart of the most successful articles procedures. Smart marketers combine influencers and Search
At the shop the other day, I seemed down at the substantial stickers that experienced been placed on the floors of the checkout lines to mark social distancing. They were being vibrant and pleasant, but were being now scuffed up, foot-marked and blended into the tile. Two months in the past they were being unimaginable
Where there’s traffic there’s hope. Every visitor is a potential conversion, as in a lead, a customer or a subscriber. But no traffic means no conversions. This is why content marketers work so hard at content promotion. They understand one of the first rules of content marketing: The best content doesn’t win. The best promoted