Where there’s traffic there’s hope. Every visitor is a potential conversion, as in a lead, a customer or a subscriber. But no traffic means no conversions. This is why content marketers work so hard at content promotion. They understand one of the first rules of content marketing: The best content doesn’t win. The best promoted
Category: Digital Strategy
Scan. Dismiss. Scan. Dismiss. Scan …click! This is what your audience is doing today. This is what we’re all doing today. In our inbox, on social media and on blogs, we scan through headlines, dismissing most and clicking a few. Winning that click depends on the headline, more than anything else. It’s impossible to overstate
When your organization is expanding, there are lots of spots of the company that demand focus, energy and investment decision. A/B testing and conversion optimization are ordinarily witnessed as one thing that necessitates a sizeable investment decision of funds, time and electrical power to employ. If you are a startup, smaller organization or more recent
With an typical ROI of 3,800% and 3.7 billion world buyers all over the world, which is predicted to mature to 4.1 billion by 2021, electronic mail appears to be to keep a place within just the top three most influential resources of details for fairly some time. Wonderful news for electronic mail marketers, is
“If there’s nearly anything that an on the net retail outlet demands, it’s to generate loads of traffic and have gross sales move in like rain. Some people today imagine it’s straightforward peasy. You choose on the proper solution, set up your web site, put out advertising adverts, and gross sales appear in. Confident, it’s
If marketing is about knowing your audience and having empathy, then digital marketing is about data-driven empathy. Be a data-driven marketer. You hear that a lot. But what does this really mean? What is data-driven marketing? What data drives us? How do we apply it? There must be more to it than running reports and
In a crisis, our brains do one of three things: fight, flight or freeze. This built-in stress response happens in the amygdala within our brains and it can save us if we get attacked by a pack of wild dogs. But the amygdala is not good at business strategy. It’s both harder and much more
March 15, 2020, stay-at-home orders keep millions of people indoors, bringing entire industries to a halt. March 25, 2020, we asked our network of agency executives to report on the impact to the marketing industry, in partnership with Drew McLellan of the Agency Management Institute. The results paint a stark picture of disruption to marketing
You hear the term all the time. But when you ask what it means, the answers are all over the place. It’s a type of person. It’s a type of content. It’s a marketing strategy. So we teamed up with friends at Mantis Research and SurveyMonkey Audience and asked 481 marketers some questions to finally
Lessons learned from 1,027 website launches (and counting)… The average website lifespan is 2 years and 7 months. Meaning: If you’re not about to take on a website project or in the midst of one, it’s likely you will be soon. You know you want a site that performs—one that brings in quality traffic, drives